Primal Muscle & Fitness
Privacy Policy



At Primal Muscle & Fitness we are committed to protecting your privacy.

We collect and process personal data about you to provide the services you use, operate our business, meet our contractual and legal obligations, protect the security of our systems and our customers, or fulfil other legitimate interests.

Our Privacy Notice explains how we collect, use, share and protect your personal information. When we update this policy we will post any changes on our website.

If you have any queries about this Notice please contact us at primalmf.info@gmail.com


WHEN DO WE COLLECT INFORMATION?

We collect your personal information when you:

  • - Complete an Online Membership 
  • -Ask us for more information about a product or service, or contact us with a question or complaint
  • -Take part in a competition or survey
  • -Enter into our gym
  • -You have an accident in our gym or there was an incident you witnessed, or were personally affected. 
  • -CCTV on entrance to the premises
  • -When you use our ClubRight app

When using our gym CCTV is being recorded 24 hours a day. CCTV is permanently erased after 31 day.

We may also collect, match or acquire information about you from other organisations such as Google and Facebook.


WHAT INFORMATION DO WE COLLECT?

The information we collect is required for the purpose of creating your Member Account and for you to enrol in our gyms. Such information includes:

  • -Name, date of birth, gender, e-mail address, telephone number, and health declaration.

  • -Credit or debit card information, information about your bank account number and sort code or other banking information.

  • -Your usage records and duration of visits

  • -Your contact with us, such as any conversations and/or messages on the app

  • -Your membership information – such as dates of payment owed and received and any other information related to your account


HOW DO WE USE THIS INFORMATION?

We will use your personal information to provide you with the services, products or information that you have requested, for administration purposes and marketing. We may need to share your information with our service providers, associated organisations and agents for these purposes.  We may use your information to:

  • -Process your membership application through ClubRight our chosen membership software

  • -Bill you for using our services as part of your membership

  • -Keep you informed about our services including operational matters relating to your membership

  • -To allow you to monitor your gym usage in your members area

  • -To share gym event photos on our internal ClubRight gym platform.

  • -Contact you with offers or promotions based on our analysis of how you use our services and what we think will be of interest to you (unless you choose not to receive our marketing messages)

  • -Respond to any questions or concerns you might have about our services

  • -Carry out research and statistical analysis to monitor how customers use our services

  • -Prevent and detect fraud or other crimes

  • -Covid-19 Track & Trace - To prevent the spread of infection around the UK we will support the NHS Track & Trace system. If requested by the NHS to provide visitor information, due to an outbreak in the vicinity of one of our gyms, we will supply your name, mobile and time of arrival and departure for members who had recently visited the specific site. This is voluntary and you are able to request to have your data excluded.

We’ll store your information for as long as you are a member of Primal Muscle & Fitness, or following cancellation and to meet legal requirements including financial audit, anti-fraud and money laundering regulations. We will store your information for no more than 6 years from the last activity on the account. An ‘activity’ can be classified as access into a gym or a payment made on the membership account.


We will only send you information relating to your membership. We will not share your data with any 3rd parties for marketing purposes. If you cancel your membership we will only send you information that we think will be of interest to you. If you want to opt out of receiving marketing messages from us, please visit your profile section within the members area on the app. You can choose to opt out of all marketing or select your marketing preferences. 



WILL WE DISCLOSE THE INFORMATION WE COLLECT TO OUTSIDE PARTIES?

We may share information about you with:

  • Service providers, agents and associated organisations to allow us to service your membership and communicate with you; for example, financial institutions to process payments, and freelance personal trainers when you sign up to classes
  • Law enforcement agencies, regulatory organisations, courts or other public authorities where we have a legal obligation to do so
  • Covid-19 Track & Trace - To prevent the spread of infection around the UK we will support the NHS Track & Trace system. If requested by the NHS to provide visitor information, due to an outbreak in the vicinity of one of our gyms, we will supply your name, mobile and time of arrival and departure for members who had recently visited the specific site. This is voluntary and you are able to request to have your data excluded. 

We’ll release information if it’s reasonable for the purpose of protecting us against fraud, defending our rights or property, or to protect the interests of our customers.

If we’re reorganised or sold to another organisation, we may transfer any personal information we hold about you to that organisation. We will inform you if we do.


USE OF PERSONAL DATA FOR AUTOMATIC DECISION MAKING

We do not intend to use your personal data for automatic decision making.



COLLECTION OF CHILDREN'S DATA

Primal Muscle & Fitness do not collect or process children’s data.


YOUR PRIVACY RIGHTS

You have the following rights in relation to your data privacy: the right of access; the right of rectification; the right of erasure (the “right to be forgotten”); the right to restriction of processing; the right to be notified; the right to data portability; the right of objection; and the right to not be subject to automated profiling.

Access.  You have the right to ask for a copy of the information we hold about you and to have any inaccuracies in your information corrected. Please contact us through the message section of the app to do this. 

Rectification.  If you believe we’re holding inaccurate information about you, or your personal details change, please update your profile on the ClubRight app. Debit, Credit and Bank account changes can be made in your members area on the app also. 

Erasure. You have the right to the erasure of the data we hold on you, when it is no longer needed for the purposes of your Membership, or when you withdraw your consent for our processing (and we have no other lawful basis to hold your data).

Restriction. You have the right to ask us to place restrictions on processing your data in certain circumstances.

Notification. You have the right to be notified of any rectification, erasure or restrictions in relation to your personal data.

Portability. You have a right to receive the data we hold on you electronically in a format that allows it to be easily transferred to another data controller.

Object.  You have the right to object to data processing of your personal data for direct marketing or profiling purposes.

Profiling.  You have the right not to be subject to any decision based on automatic processing of your personal data.



CHANGES TO THIS PRIVACY NOTICE

We will update this privacy notice to reflect the way in which we process and protect your data. If we do so, we will post notice of the change on our website and you will have the opportunity to adjust your communications preferences via your Member Profile within the Members Area of the website.